Case Study
Star Sports Affiliates Website
The UK’s leading luxury bookmaker, Star Sports was launched as Star Racing in 1999 and is a legacy bookmaker with 25+ years’ brand recognition.
PUBLISHED: 10/03/2025
Overview
We had the opportunity to create a new microsite for Star Sports centred around their affiliate program, with the aim to engage affiliate partners and drive growth within the channel.
Star Affiliates
Square in the Air has been managing all things affiliates and performance marketing since May 2023. The affiliate program has gone from strength to strength providing measurable, sustainable digital growth for a legacy UK rails bookie. We are delighted to now have a home for Star Sports Affiliates content – facilitated by Square in the Air’s best-in-class Design team.
The Design
We crafted a sleek and modern website in line with the Star Sports brand guidelines, ensuring a seamless user experience tailored for existing and prospective affiliate partners. Built with the WordPress CMS, the site features an intuitive navigation structure, a visually striking layout and a fully responsive design that adapts to all devices.
Promotions
The website showcases exclusive promotions and offers tailored to engage both new and existing affiliates. With a dedicated promotions section, users can easily access up-to-date offers, detailed bonus structures and key incentives, all presented in an engaging and accessible format.
Are you interested in a new website?
The Design team at Square in the Air would love to discuss new opportunities if this project resonates with you. Please contact hello@squareintheair.com for more information.
Star Affiliates
Square in the Air has been managing all things affiliates and performance marketing since May 2023. The affiliate program has gone from strength to strength providing measurable, sustainable digital growth for a legacy UK rails bookie. We are delighted to now have a home for Star Sports Affiliates content – facilitated by Square in the Air’s best-in-class Design team.
The Design
We crafted a sleek and modern website in line with the Star Sports brand guidelines, ensuring a seamless user experience tailored for existing and prospective affiliate partners. Built with the WordPress CMS, the site features an intuitive navigation structure, a visually striking layout and a fully responsive design that adapts to all devices.
Promotions
The website showcases exclusive promotions and offers tailored to engage both new and existing affiliates. With a dedicated promotions section, users can easily access up-to-date offers, detailed bonus structures and key incentives, all presented in an engaging and accessible format.
Are you interested in a new website?
The Design team at Square in the Air would love to discuss new opportunities if this project resonates with you. Please contact hello@squareintheair.com for more information.
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