IGB LIVE LONDON

The first week of July saw the B2B team assemble for iGB L!ve as the event marked its debut at the Excel in the heart of London’s Royal Docks. From insightful panel talks, presentations, networking and the capturing of air_space content, we made sure the two-day conference was approached with maximum efficiency.

Aidan and Sam did a stellar job of hosting a SITA Affiliate & Streamer breakfast. The dynamic duo showcased how our company strategy is delivering exceptional growth for clients in the affiliate and streamer ecosystem and reaching players directly, while Josh Green of Fruity Slots, and Chris Taylor of OLBG, shared some fascinating insights into the evolving landscape and forward-facing streamer marketing trends. Out on the show floor amongst the hustle and bustle, Jasmine, Eli, Isabella and Desi were busy capturing air_space content. The videos provided the opportunity for clients to take a breath from their stand commitments and shed light on some intriguing industry takes.

After continued networking, the day concluded with the team reuniting at The Fox for a debrief in the sun. A couple of the department then snuck off to North Greenwich and embarked a beautiful vintage cruiser for a typically lavish Blueprint do, setting sail into the evening along the River Thames. Day two consisted of continued catch ups and the laying of foundations for new partnerships, while there was also time to catch some fascinating panel discussions. Helen Rhodes of the Gambling Commission led a talk on navigating recent regulatory shifts in the UK, while Eduardo Ludmer, Head of Legal at BetMGM Brazil, delved into the key takeaways from the iGaming hotspot six months on from its market entry.

As iGB L!ve then drew to a close, Sam popped on his bow tie and Jas her heels before joining members from across the SITA departments at The Roundhouse in Camden for the EGR B2B Awards, just in time to scoop PR firm of the year!