Scrum down to LooseHeadz launch night

An audience of cauliflower ears tuned into LooseHeadz’s New Chapter launch on the last Tuesday of the month, which laid out their pioneering three-step plan to tackling mental health in rugby.

We had the pleasure of hosting media at the event, as well capturing key video content with stakeholders, helping to amplify the important message behind the initiative.

You can find out a little bit more about the night with a look at this Instagram reel from content creator Ruck Star Lizzie.

Or, for the PR traditionalists, take a look at this piece in Sport Industry’s Shorts.

We’re now on board as the charity’s PR partner and look forward to raising the profile of their important work, which tackles the stigma of mental health in rugby and, ultimately, saves lives.

For more info on LooseHeadz and their latest 3-step plan, visit:

An Evening with Emmanuel Petit

The B2C team attended An Evening with Emmanuel Petit, a successful event that generated strong social and PR coverage for both the venue and client Grosvenor Casinos.

The night showcased Grosvenor Casino Luton’s sports betting lounge as a top destination for sports fans.

We were there to capture social content as former Arsenal star Emmanuel Petit sat down with sports presenter Kate Mason for an exclusive interview. He shared fascinating stories from his legendary career before joining guests to watch Arsenal’s Champions League match against Girona.

To increase exposure, we also arranged a PR interview and worked with the wider team to film engaging video content, creating dynamic clips for post-event promotion.

Betrayal to Backlinks: Driving coverage with former Traitors

The third season of the hugely popular TV series The Traitors generated plenty of buzz in the reality TV world - making it a busy and exciting time for the B2C team at Square in the Air from a Digital PR perspective.

Throughout the series, we engaged with a range of ambassadors to discuss the latest twists and turns, securing excellent brand exposure, valuable backlinks for clients, and a variety of media interview opportunities.

Former Traitors contestants Jaz Singh and Paul Gorton provided expert analysis and insights on the current series, earning widespread coverage across national outlets and delivering backlinks across 28 different pieces of coverage, including national titles, for our clients.

Football Writers' Association Tribute Night for Dennis Bergkamp

Our B2C members, Rob Ellis and Tom Sweetman, had a great evening at the Football Writers' Association Tribute Night for Dennis Bergkamp in January, proudly sponsored by our client William Hill. The event was a true celebration of football greatness, with some legendary Arsenal figures in attendance.

Beyond the incredible atmosphere, the night was a major success from a media perspective. We secured 11 pieces of coverage from press releases written on the night, with features in top publications such as Metro, Football London, and Sportskeeda.