Case Study
Inspired EntertainmentTranslated Thumbnails
Inspired offers an expanding portfolio of content, technology and games to approximately 35 jurisdictions and over 170 websites.
PUBLISHED: 08/04/2025
Overview
Inspired, a leading B2B company specialising in slot game development, tasked us with translating and redesigning a selection of their game titles into Portuguese following a new licence for the Brazilian market. This project required attention to detail from a brand consistency point of view as we were challenged to recreate artwork with a limited library of editable assets.
Client Background
Inspired provides a diverse portfolio of content, technology, and services for the regulated gaming, betting, and lottery industries across multiple platforms. Operating in 35 jurisdictions worldwide, their gaming systems and digital products are used in over 50,000 gaming machines and 170+ online platforms.
Some of their games we translated included: Big Fishing Fortune, Big Spin Bonus, Cops n Robbers Big Money, Golden Winner, Happy Fortune Dragon, Piggy Bandits and Big Piggy Bank.
Project Execution & Strategy
With over twenty game titles requiring translation across various sizes, organisation and file management were essential to the success of a project in such a short time span. We began by discussing the highest priority assets with the client and organising them in three separate batches with accompanying delivery dates for each.
Once this was agreed upon we built template files which contained artboards for all thumbnail sizes required in one file, this meant that once we nailed the creation of the game logos we were able to re-organise those with their background and character layers to ensure a flexible and compelling design for each thumbnail ratio.
The core challenge was recreating logos from scratch in cases where smart objects were unavailable. To overcome this and achieve a seamless recreation, we sourced and matched fonts, recreated 3D typography, integrated game assets (such as character artwork) and ensured visual consistency, so the Portuguese logos mirrored the original English versions as closely as possible.
Outcome & Results
The project and turnaround times were integral to Inspired’s expansion into Brazil, allowing them to market their games effectively in the region. We completed the translations of nearly 35 games across 600 different thumbnails in just short of 30 days.
Need help with thumbnail production for your games studio?
This project highlights our ability to adapt designs for international markets, proving that language is no barrier to high-quality design. If you’re looking for a design team capable of delivering brand-consistent, localised assets, get in touch at design@squareintheair.com. Let’s take your brand global.
Client Background
Inspired provides a diverse portfolio of content, technology, and services for the regulated gaming, betting, and lottery industries across multiple platforms. Operating in 35 jurisdictions worldwide, their gaming systems and digital products are used in over 50,000 gaming machines and 170+ online platforms.
Some of their games we translated included: Big Fishing Fortune, Big Spin Bonus, Cops n Robbers Big Money, Golden Winner, Happy Fortune Dragon, Piggy Bandits and Big Piggy Bank.
Project Execution & Strategy
With over twenty game titles requiring translation across various sizes, organisation and file management were essential to the success of a project in such a short time span. We began by discussing the highest priority assets with the client and organising them in three separate batches with accompanying delivery dates for each.
Once this was agreed upon we built template files which contained artboards for all thumbnail sizes required in one file, this meant that once we nailed the creation of the game logos we were able to re-organise those with their background and character layers to ensure a flexible and compelling design for each thumbnail ratio.
The core challenge was recreating logos from scratch in cases where smart objects were unavailable. To overcome this and achieve a seamless recreation, we sourced and matched fonts, recreated 3D typography, integrated game assets (such as character artwork) and ensured visual consistency, so the Portuguese logos mirrored the original English versions as closely as possible.
Outcome & Results
The project and turnaround times were integral to Inspired’s expansion into Brazil, allowing them to market their games effectively in the region. We completed the translations of nearly 35 games across 600 different thumbnails in just short of 30 days.
Need help with thumbnail production for your games studio?
This project highlights our ability to adapt designs for international markets, proving that language is no barrier to high-quality design. If you’re looking for a design team capable of delivering brand-consistent, localised assets, get in touch at design@squareintheair.com. Let’s take your brand global.
Other recent articles you may be interested in...
07/05/2025
|
Case Studies Latest
Oche180 Creative Direction and Website
Our design team was tasked with developing a brand identity and website design for a darts journalism company with over 30 years of award-winning coverage in the sport.
Read More
02/05/2025
|
Case Studies Latest
Arrow’s Edge Branding & Websi...
We’re proud to showcase our latest retained client project — the launch of a striking new brand identity and website for Arrow’s Edge, delivered in collaboration with the creative team...
Read More
24/04/2025
|
Blogs Latest
Golf betting: From mulligans to monetisa...
Junior Account Executive Luke Duffy takes a look at the changing landscape of golf marketing and the rise in betting on golf.
Read More
Start your journey now
Get in touch to find out how our award-winning team can create and deliver the marketing that will help you standout in the sports and betting industry.
