BLOG
B2C DiaryAugust 2024
Junior Account Manager Ed Culham recaps some of the B2C team’s best bits of work from August.
08/07/2025
Filming at Newmarket with Harry Eustace and Grosvenor Sport
We were up at the crack of dawn in mid-August to head to Harry Eustace’s Highfield Stables in Newmarket to film a York Ebor Festival stable tour and yard promotional video on behalf of Grosvenor Sport.
Arriving bright and early, the team set about capturing a day in the life of a busy racing yard, with Eustace and his equine stars prepping for one of the big weeks of the Flat season.
The weather played ball too, with Newmarket and its iconic heath sun-kissed and perfectly lit for our Video team to work their magic.
The content captured helped drive traffic across Grosvenor Sport’s social channels on a big week from York, giving followers a unique glimpse inside the Eustace yard.
Beautiful morning at @H_Eustace’s!
— Square in the Air (@squareintheair) August 20, 2024
🎥 Filming content for @GrosvenorSport’s ambassador ahead of York’s Ebor Festival this week.
Catch the content on @GrosvenorSport! 👀 pic.twitter.com/7tiXZ5rD9p
SEO with Irish Poker Open
Working with new client Irish Poker Open, the longest running No-Limit Texas Hold ’Em tournament held outside Las Vegas, we were tasked with creating SEO-friendly blogs for their website.
We crafted blogs on a range of poker topics, from educational style blogs like ‘No-Limit v Limit Poker’ to fun titles such as ‘Irish poker drinking game rules and how to play’.
After thoroughly researching key words, search terms and strategic headings to ensure that these blogs achieve the best possible SEO ranking, Irish Poker Open’s website is set to reap the rewards when it comes to Google search rankings.
The blogs will sit on the Irish Poker Open website and make for worthwhile reading for poker newbies as well as for more experienced poker players.
Promoting SportQuake’s Premier League partnerships
August also saw us kick off our new partnership with SportQuake, an award-winning global sports marketing agency.
With a unique network created over 20 years, SportQuake sit at the heart of the global sports ecosystem providing brands with access to sports sponsorship.
We announced the partnership between Premier League club Wolves and ZERO Markets, a deal brokered by the team at SportQuake. Our press release resulted in coverage with a number of publications, including Finance Magnates.
This was followed by the announcement of fellow Premier League side Fulham's latest club partnership, again brokered by SportQuake.
It's an exciting time for the team at SportQuake and we're pleased to be leading the PR push for their upcoming projects and announcements.
B2C to the races
For our latest B2C social, the team headed down to Windsor for an evening of Racing League action.
A few gambles were landed, with Account Executive Paddy Crossan showing his tipping flare to come out on top in the team tip-off.
All in all, it was a highly entertaining evening and the team are sure to be back at the races soon.
Filming at Newmarket with Harry Eustace and Grosvenor Sport
We were up at the crack of dawn in mid-August to head to Harry Eustace’s Highfield Stables in Newmarket to film a York Ebor Festival stable tour and yard promotional video on behalf of Grosvenor Sport.
Arriving bright and early, the team set about capturing a day in the life of a busy racing yard, with Eustace and his equine stars prepping for one of the big weeks of the Flat season.
The weather played ball too, with Newmarket and its iconic heath sun-kissed and perfectly lit for our Video team to work their magic.
The content captured helped drive traffic across Grosvenor Sport’s social channels on a big week from York, giving followers a unique glimpse inside the Eustace yard.
Beautiful morning at @H_Eustace’s!
— Square in the Air (@squareintheair) August 20, 2024
🎥 Filming content for @GrosvenorSport’s ambassador ahead of York’s Ebor Festival this week.
Catch the content on @GrosvenorSport! 👀 pic.twitter.com/7tiXZ5rD9p
SEO with Irish Poker Open
Working with new client Irish Poker Open, the longest running No-Limit Texas Hold ’Em tournament held outside Las Vegas, we were tasked with creating SEO-friendly blogs for their website.
We crafted blogs on a range of poker topics, from educational style blogs like ‘No-Limit v Limit Poker’ to fun titles such as ‘Irish poker drinking game rules and how to play’.
After thoroughly researching key words, search terms and strategic headings to ensure that these blogs achieve the best possible SEO ranking, Irish Poker Open’s website is set to reap the rewards when it comes to Google search rankings.
The blogs will sit on the Irish Poker Open website and make for worthwhile reading for poker newbies as well as for more experienced poker players.
Promoting SportQuake’s Premier League partnerships
August also saw us kick off our new partnership with SportQuake, an award-winning global sports marketing agency.
With a unique network created over 20 years, SportQuake sit at the heart of the global sports ecosystem providing brands with access to sports sponsorship.
We announced the partnership between Premier League club Wolves and ZERO Markets, a deal brokered by the team at SportQuake. Our press release resulted in coverage with a number of publications, including Finance Magnates.
This was followed by the announcement of fellow Premier League side Fulham's latest club partnership, again brokered by SportQuake.
It's an exciting time for the team at SportQuake and we're pleased to be leading the PR push for their upcoming projects and announcements.
B2C to the races
For our latest B2C social, the team headed down to Windsor for an evening of Racing League action.
A few gambles were landed, with Account Executive Paddy Crossan showing his tipping flare to come out on top in the team tip-off.
All in all, it was a highly entertaining evening and the team are sure to be back at the races soon.
Other recent articles you may be interested in...
30/06/2025
|
The Psychology of Logo Design
Our graphic designer, Armen Olivar, explores the psychology behind logo design and how it shapes emotions and influences audience decision-making.
Read More
30/06/2025
|
Case Studies Latest
Hong Kong Jockey Club Creative Direction
The Hong Kong Jockey Club are a multi-billion pound organisation that recorded a staggering £12.8billion in horse racing wagering in the 2023/24 season.
Read More
26/06/2025
|
Blogs Latest
How SITA made William Hill the face of N...
Account Executive Paddy Crossan examines how the B2C team launched client William Hill to the centre of speculation on the Next Pope.
Read More
Get in touch
to find out more!
hello@squareintheair.com
