CASE STUDY
ARROW’S EDGEBRANDING & WEBSITE
We’re proud to showcase our latest retained client project — the launch of a striking new brand identity and website for Arrow’s Edge, delivered in collaboration with the creative team here at Square in the Air.
PUBLISHED: 02/05/2025
Overview
Our mission was to elevate the Arrow’s Edge brand and digital presence to reflect the premium quality of their games and technology. The goal? To create a seamless and engaging user experience that showcases their rapidly expanding portfolio — including the exciting introduction of their brand-new jackpots offering.
About Arrow’s Edge
Founded in 2014, Arrow’s Edge has become a leader in online casino game development. With a reputation for innovation, the studio offers over 100 cross-platform games that deliver fast, fun, and feature-rich gameplay on any device. Known playfully as the “fun police,” Arrow’s Edge ensures players enjoy a high-quality gaming experience wherever they are.
The Brand Redesign
The previous brand identity relied on multiple design elements, including outdated gradients and inconsistent styling that no longer represented the company’s innovation. In our redesign, we took a minimalist and strategic approach — retiring the visual icon in favor of a bold, custom-styled wordmark. The new typography features sharp, modern touches that reflect the brand’s cutting-edge character.
Creative Direction
Our team developed a comprehensive brand book that sets out clear guidelines for the new identity. It includes a refreshed color palette, refined logo usage, partner lock-up guidance, and a clear visual hierarchy for typography. We also introduced a suite of social-first templates designed to support everything from game launches to promotional announcements.
A Game-Changing Website
The previous Arrow’s Edge website lacked both content and interactivity, limiting engagement. The new site is a dynamic platform that allows users to explore the game catalog, play demos, learn about game features and mechanics, and download marketing materials — all in one place. It’s built to support both operators and players with an intuitive, content-rich experience.
Vist the Arrows Edge Website here!
Ready to Level Up Your Brand?
Is your brand in need of a refresh? Falling behind in a competitive industry? Our expert design team is ready to help you stand out. Get in touch to learn how we can transform your brand and digital presence to capture attention and drive results.
About Arrow’s Edge
Founded in 2014, Arrow’s Edge has become a leader in online casino game development. With a reputation for innovation, the studio offers over 100 cross-platform games that deliver fast, fun, and feature-rich gameplay on any device. Known playfully as the “fun police,” Arrow’s Edge ensures players enjoy a high-quality gaming experience wherever they are.
The Brand Redesign
The previous brand identity relied on multiple design elements, including outdated gradients and inconsistent styling that no longer represented the company’s innovation. In our redesign, we took a minimalist and strategic approach — retiring the visual icon in favor of a bold, custom-styled wordmark. The new typography features sharp, modern touches that reflect the brand’s cutting-edge character.
Creative Direction
Our team developed a comprehensive brand book that sets out clear guidelines for the new identity. It includes a refreshed color palette, refined logo usage, partner lock-up guidance, and a clear visual hierarchy for typography. We also introduced a suite of social-first templates designed to support everything from game launches to promotional announcements.
A Game-Changing Website
The previous Arrow’s Edge website lacked both content and interactivity, limiting engagement. The new site is a dynamic platform that allows users to explore the game catalog, play demos, learn about game features and mechanics, and download marketing materials — all in one place. It’s built to support both operators and players with an intuitive, content-rich experience.
Vist the Arrows Edge Website here!
Ready to Level Up Your Brand?
Is your brand in need of a refresh? Falling behind in a competitive industry? Our expert design team is ready to help you stand out. Get in touch to learn how we can transform your brand and digital presence to capture attention and drive results.
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