BLOG
The Best Summer Marketing Campaigns
We’re always looking at marketing campaigns in the B2C team; whether to find inspiration or to learn what makes the market tick currently, there’s a lot we can pick up from both trends or more individual ideas. Here are some of our favourite campaigns of the summer so far.
07/11/2024
Ascot Racecourse – “The Ascot You”
A campaign which sparked great interest and commendation within the racing community was Ascot Racecourse’s series of adverts both online, in print and on boards at Tube stations; the catchphrase read “There’s you you, then there’s the Ascot you.”
The images posed a person draped in Royal Ascot-appropriate finery within very ordinary, everyday settings, such as in the office or out on a dog walk.
The juxtaposition was joyous and gave the idea of a day at Royal Ascot being a decadent escape from the mundane and a chance to really express oneself with a fabulous outfit.
It’s something that anyone who enjoys a day of dressing up and pulling out all the stops with a group of friends can relate to, and it was an innovative take on a day at the races, catering to the racegoers who might be in attendance for the social occasion, rather than for the horses running.
The campaign was lauded as a triumph among racing broadcasters and resulted in an excellent week of top-quality racing with a great turnout of spectators and an atmosphere to match.
There's you you... then there's ✨THE ASCOT YOU✨
— Ascot Racecourse (@Ascot) March 31, 2023
Bring out #TheAscotYou this June at #RoyalAscot, get your tickets today to save up to 23%!
📆 20th - 24th June 2023
Tinder – “It starts with a swipe”
Whether or not you use it, everyone knows Tinder.
With so many apps of its kind appearing each year, though, the original dating app has had to step up to compete.
Tinder’s marketing campaign this summer did just that, using eye-catching imagery and tapping into social media trends to coax new customers.
Users of TikTok and Instagram will have noticed how popular the whimsical, quirky films of Wes Anderson have been this year, with thousands of video makers imitating Anderson’s style and colour-schemes, applying them to ordinary situations, such as going to the supermarket, and releasing them online as Reels.
It appears that Tinder followed suit with this campaign, using comparable, almost sickly-sweet scenes of couples embarking on their relationships, whether short-lived or otherwise, promoted with short, reel-length videos or attractive, utopian snapshots of the most exciting moments of a burgeoning relationship.
The tagline “It starts with a swipe” reminded ad viewers of the ease of using Tinder, and reinforced that they were the original dating app.
Dash Water – “Harry doesn’t want the limelight, but we do.”
What better way to appeal to the public than to put your own spin on what everyone else is talking about?
Dash Water had a stroke of genius when dialling into the Harry and Meghan debacle, which has been arguably the popular talking point of the year.
To release a new flavour of their sparkling water, Dash held up a board which declared “Harry doesn’t want the limelight, but we do” outside the court where Prince Harry was taking on the press regarding a case of phone hacking.
This got people’s and photographers’ attention and got them laughing. It was a memorable, catchy advert/publicity stunt that would make customers look out for the new flavour in shops and have another chuckle at Dash’s perfectly timed use of a golden opportunity.
Heinz x Absolut – “Absolutely Heinz. Ridiculously good”
On the subject of tapping into trends, Heinz was another well-known brand to react accordingly to consumers’ preferences and celebrity influence.
Gigi Hadid’s ‘Pasta alla Vodka’ became a popular recipe on social media in 2020, and was the foundation of this year’s Heinz and Absolut collaboration; Heinz x Absolut Tomato Vodka Pasta Sauce.
Self-depreciatingly Heinz themselves claim to have been ‘predictably late to the Pasta Alla Vodka party’, but maintain that their product is still ‘Absolutely Heinz. Ridiculously good.’
No shopper could walk past a combination of two household names as significant as Heinz and Absolut without putting a jar in the trolley, especially if they’ve been on Instagram at all in the last three years!
With a nod to dating apps for this ‘match made in heaven’, this product is a perfect example of brands following the lead of social media.
Ascot Racecourse – “The Ascot You”
A campaign which sparked great interest and commendation within the racing community was Ascot Racecourse’s series of adverts both online, in print and on boards at Tube stations; the catchphrase read “There’s you you, then there’s the Ascot you.”
The images posed a person draped in Royal Ascot-appropriate finery within very ordinary, everyday settings, such as in the office or out on a dog walk.
The juxtaposition was joyous and gave the idea of a day at Royal Ascot being a decadent escape from the mundane and a chance to really express oneself with a fabulous outfit.
It’s something that anyone who enjoys a day of dressing up and pulling out all the stops with a group of friends can relate to, and it was an innovative take on a day at the races, catering to the racegoers who might be in attendance for the social occasion, rather than for the horses running.
The campaign was lauded as a triumph among racing broadcasters and resulted in an excellent week of top-quality racing with a great turnout of spectators and an atmosphere to match.
There's you you... then there's ✨THE ASCOT YOU✨
— Ascot Racecourse (@Ascot) March 31, 2023
Bring out #TheAscotYou this June at #RoyalAscot, get your tickets today to save up to 23%!
📆 20th - 24th June 2023
Dash Water – “Harry doesn’t want the limelight, but we do.”
What better way to appeal to the public than to put your own spin on what everyone else is talking about?
Dash Water had a stroke of genius when dialling into the Harry and Meghan debacle, which has been arguably the popular talking point of the year.
To release a new flavour of their sparkling water, Dash held up a board which declared “Harry doesn’t want the limelight, but we do” outside the court where Prince Harry was taking on the press regarding a case of phone hacking.
This got people’s and photographers’ attention and got them laughing. It was a memorable, catchy advert/publicity stunt that would make customers look out for the new flavour in shops and have another chuckle at Dash’s perfectly timed use of a golden opportunity.
Tinder – “It starts with a swipe”
Whether or not you use it, everyone knows Tinder.
With so many apps of its kind appearing each year, though, the original dating app has had to step up to compete.
Tinder’s marketing campaign this summer did just that, using eye-catching imagery and tapping into social media trends to coax new customers.
Users of TikTok and Instagram will have noticed how popular the whimsical, quirky films of Wes Anderson have been this year, with thousands of video makers imitating Anderson’s style and colour-schemes, applying them to ordinary situations, such as going to the supermarket, and releasing them online as Reels.
It appears that Tinder followed suit with this campaign, using comparable, almost sickly-sweet scenes of couples embarking on their relationships, whether short-lived or otherwise, promoted with short, reel-length videos or attractive, utopian snapshots of the most exciting moments of a burgeoning relationship.
The tagline “It starts with a swipe” reminded ad viewers of the ease of using Tinder, and reinforced that they were the original dating app.
Heinz x Absolut – “Absolutely Heinz. Ridiculously good”
On the subject of tapping into trends, Heinz was another well-known brand to react accordingly to consumers’ preferences and celebrity influence.
Gigi Hadid’s ‘Pasta alla Vodka’ became a popular recipe on social media in 2020, and was the foundation of this year’s Heinz and Absolut collaboration; Heinz x Absolut Tomato Vodka Pasta Sauce.
Self-depreciatingly Heinz themselves claim to have been ‘predictably late to the Pasta Alla Vodka party’, but maintain that their product is still ‘Absolutely Heinz. Ridiculously good.’
No shopper could walk past a combination of two household names as significant as Heinz and Absolut without putting a jar in the trolley, especially if they’ve been on Instagram at all in the last three years!
With a nod to dating apps for this ‘match made in heaven’, this product is a perfect example of brands following the lead of social media.
Other recent articles you may be interested in...
06/11/2024
|
Blogs Latest
B2C Diary October 2024
The days may be growing shorter as autumn settles in, but it was full steam ahead for the B2C team in October. Senior Account Executive Charles Orchard shares a handful...
Read More
25/10/2024
|
Blogs Latest
2:25 Cheltenham | squareintheair.com Han...
Cheltenham is back and we’re excited to once again be sponsoring at the Showcase Meeting. Whilst our Chairman, Bill Esdaile, is busy tipping winners in City AM’s weekly The Punter...
Read More
22/10/2024
|
Blogs Latest
Horses to follow: 2024/25 Jumps season
At SITA we work with some of the biggest names in National Hunt racing, and Account Manager Inigo Grose has spoken to them to find out their horses to follow...
Read More
Get in touch
to find out more!
hello@squareintheair.com