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Get in touchUEFA: Keeping the Beautiful Game Beautiful
The Ask
UEFA needed integrity. Integrity in two very different rooms. For the Integrity Officer Forum, a conference identity built for the delegates who uphold the rules across European football. For the match fixing education programme, the rebuilding of a cluttered, text-heavy presentation to land consistently with elite youth players, across presenters, languages and territories. As specialists in sport communications, Square in the Air understood both the creative demands and the governance sensitivity of working with one of the world's most recognised sporting institutions.
The Idea
Both briefs came back to the same belief: integrity in football isn't enforced from above. It's practised together.
For the forum, we built an identity around that idea. A shared ring for the delegates. A halfway line drawn from the pitch itself. Individual shapes standing equal around the table. Alignment, not hierarchy.
For the education programme, we threw out the dense text and let photography carry the emotional weight. Something players could feel, not just read. A clear three-part structure, recognise, reject, report, built around real case studies showing exactly how small moments lead to serious consequences. A modular system built to land the same way whether you're presenting it in Manchester or Madrid.
The Output
For the Integrity Officer Forum: a full identity system across stage screens, lanyards, delegate badges, brand guidelines and email marketing, built around a bespoke mark and complementary colour palette.
For the match fixing education programme: a rewritten narrative and modular visual system delivered to academy players.
Two briefs. One belief. The beautiful game, kept beautiful.
