Ready to hit square?
Every campaign starts with a conversation. Tell us what you're working on and we'll help shape it from there.
Get in touchAK Bets: The Checkout Podcast
The Ask
Create a high-quality podcast series that reflected the AK Bets’ personality, secure credible talent, and deliver content with a life beyond a single upload. As a specialist in regulated sports environments, Square in the Air understood how to be creative, secure the partnerships and stay compliant from day one.
The Idea
The Checkout Podcast would be Hosted by Sky Sports presenter Emma Paton. That was the foundation, a face and voice the darts audience already knew and trusted.
Then the talent. Russ Bray. The Voice of Darts. One of the most distinctive personalities the game has ever produced. Adrian "Jackpot" Lewis. Two-time World Champion. A name that carries weight in any darts room on the planet. Stephen "The Bullet" Bunting. Premier League star. Each one a beat. Each one bringing the world with them.
Square in the Air handled every stage of production, talent sourcing and booking, production planning, scheduling, filming and post-production. This wasn't a conversation recorded on a laptop. The craft showed
The Output
A content library built to last, not just to publish. AK Bets didn't end up alongside the darts conversation. They ended up at the centre of it. That's what The Checkout Podcast delivered.
