Booming Games: 125% Affiliate Growth

Booming Games is a global slot studio with a growing games portfolio. But their presence was patchy, outdated and underselling themselves. Square in the Air rebuilt the affiliate presence from the ground up, growing it by 125%.

The Ask

Build a player-facing presence that matched the ambition of the studio. More sites, better quality, accurate information and a consistent flow of content around new releases, across multiple markets and languages simultaneously. As a specialist in regulated gaming environments, Square in the Air understood both the affiliate ecosystem and the compliance demands of operating across international markets.

The Idea

Before anything, a complete audit mapping outdated content, identifying gaps and prioritising the highest-value opportunities.

Then, we created a targeted outreach programme across leading global affiliates and high-authority local-language sites. Every partner was equipped with the assets and information needed to build or refresh provider pages, publish game reviews and cover new releases with properly. Early breakthrough on Big Win Board was followed by expansion onto major platforms including Chipy, Casino Guru, AskGamblers, SlotCatalog and OLBG.

Interviews, streaming activity and release-by-release outreach turned one-off placements into a sustained affiliate communications programme, one that activates automatically around every new launch.

The Output

150+ affiliate websites now promote Booming Games content, a 125% increase from the start of the campaign. The network collectively attracts an estimated 32.8 million monthly visits. Ten sites exceed one million monthly visits. Fifteen exceed 500,000. Thirty-eight attract more than 100,000.

The USA leads by market. The UK, Germany, Ukraine and Canada follow. Italy and the Nordics are growing.

Booming Games doesn't just have more coverage. It has the right coverage, in the right places, and an affiliate network ready to fire around every release that follows.

150+

affiliate websites now promote Booming Games content

125%

growth in the affiliate footprint since starting the campaign

32.8m

estimated monthly visits across the affiliate network

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