Codere Online: 1,100% LinkedIn growth in three years

Codere Online is the NASDAQ-listed online gaming operator behind one of the most recognisable betting brands in Spain and Latin America. In June 2023, their corporate LinkedIn had just over 2,000 followers. Today it has more than 25,000. Square in the Air built that, outpacing Betsson, DraftKings and Caliente on percentage follower growth in every year measured.

The Ask

Turn a dormant LinkedIn channel into a credible investor-facing asset. Communicate quarterly earnings clearly. Amplify executive voices. Turn major commercial into B2B content that could hold its own in a feed full of noise, without compromising the factual precision a listed operator demands.

The Idea

In short: shape a corporate account around people and personality.

The strategy was built around Codere Online's financial and PR calendar, not invented around it. Each quarter, dense earnings materials were translated into punchy LinkedIn carousels. Every figure cross-checked against the press release and results deck before anything went live.

The strategy leaned deliberately on people-led content. The channel's top-performing post in each of the past three years has been a C-suite moment. CEO Aviv Sher's recognition in Gaming Intelligence's Hot 50. The announcement of incoming CFO Marcus Arildsson. Trade press features repurposed. And then being reactive in-between capitalising on 2026 World Cup content built around Codere's LATAM sportsbook, targeted at the B2B stakeholders tracking the operator's performance across Spanish-speaking markets.

The Output

The channel grew from just over 2,000 followers in June 2023 to more than 25,000 today, with a growth of over 1,100% in three years. Codere Online outpaced sector giants including Betsson, DraftKings and Caliente in every year measured.

470,000+ organic impressions. Engagement rate up from 8.8% in year one to 13.7% today. Clicks up 26% year-on-year. Audience concentrated in Madrid, Buenos Aires and Mexico City, precisely the markets that matter.

The follower count is the headline. The engagement trajectory is the proof. This is a channel hitting the right audience, in the right places, doing the right commercial work, and still growing.

1,100%

Follower growth in 3 years

13.7%

Engagement rate up from 8.8% to 13.7%

470K+

Organic impressions across three years

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