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Get in touchPragmatic Play: Supporting a global powerhouse.
The Ask
What began as PR support has grown into product launches, strategic business announcements, global corporate communications, video content and event management. As specialists in regulated gaming communications, Square in the Air has understood both the commercial ambitions and the compliance demands of operating across international iGaming markets throughout this relationship.
The Output
The shape of our ideas has evolved depending on the brief. SITA has worked on major milestones for Pragmatic Play, including acquisitions, landmark vertical launches, and social media campaigns, as well as being involved in the creation of 130+ award wins enjoyed by the provider during that time.
The last year we’ve pushed further into video: talking head interviews, a sporting activation at the Maracanã, four-time Champions League winner Clarence Seedorf hosting at ICE. We’ve championed the people with behind-the-scenes team moments and forward-looking interviews on Brazil as it opens to regulation.
Our relationship has even spanned to supporting events, such as the ICE 2026 dinner in the lead-up to mega release Jelly Express, a bespoke Egyptian-themed cocktail night in the heart of London, and the launch of the iconic Big Bass franchise in Ladbrokes shops across the country.
