Overview

HappyHour.io invests in a range of early-stage iGaming startups and was seeking to highlight the individual companies and the founders in a series of videos.

What?

It was important this content had a ‘documentary style’, with the founders speaking directly to the camera in intimate but characterful settings, with the client specifically wanting to avoid the ‘corporate feel’.

The SITA video team scouted and booked locations in Barcelona and Malta, bringing in all kit and personnel required, undertaking all filming and post-production to deliver high-quality videos that met the brief and exceeded expectations.

The Deliverables

In collaboration with SITA, HappyHour.io embarked on a video project featuring eight founders of the sector’s most exciting start-ups. The goal was to capture these innovative leaders in a non-corporate environment. To achieve this, the SITA team scouted locations in Barcelona and Malta that aligned with the client’s vision.

The team found locations that we knew would look good on camera and capture the viewers’ attention. The two locations were very different, but both produced aesthetically pleasing content.

To ensure the videos achieved the very highest production standards, the team invested in additional lighting and camera equipment to help style and stage the space. We captured the eight founders talking about their company’s ethos, origin stories and hopes for the future – all against the backdrop of these unique locations.

The result is a series of videos of the very highest quality. This content is not just a gold standard in content production, but also represent a successful collaboration between HappyHour.io and SITA, highlighting the power of creativity and ‘doing something different’ in the B2B corporate landscape.

The Result

Our video shoot with HappyHour.io and the start-ups it invests in proved to be a very different style of project in the B2B landscape and a challenge for our team, notably in scouting and managing locations, props and equipment in another country. The resulting content is of the very highest quality and represents a new standard in B2B video in the igaming sector.