Jamie O’Hara, Rory Jennings and Poet spark social debates

Members of the B2C team, Charles Orchard and Joe Clark, were on set in Leicester Square to film social content for Grosvenor Sport previewing the 2024/2025 Premier League season.

Content was created with Grosvenor Sport brand ambassador Jamie O’Hara and guests Rory Jennings and Poet around a range of subjects including the upcoming North London Derby.

The panel featured an interesting mixture of allegiances, with O’Hara an ex-Spurs man, Rory a well-known Chelsea creator in the social space and Poet an Arsenal fan, making for entertaining clashes and debates surrounding their teams.

This was great for coverage and impressions for Grosvenor Sport – we generated 38 pieces of unique coverage on the back of press releases written by the team, as well as securing over 1.8 million impressions across Grosvenor Sport’s social channels.

World Pool behind the scenes at Newmarket

🏇 Last weekend, Joe Clark from the B2C team was at the @HenryCecilWknd.

Our client, @WorldPool, sponsored the Best Turned Out Yard awards and Joe was on hand to dish out the prizes and create fresh social content.

Check out some of the pictures below. 👇 pic.twitter.com/IUv4YhAwXP

— Square in the Air (@squareintheair) September 24, 2024

We were in Newmarket for the Henry Cecil Open Weekend on behalf of World Pool who were sponsoring the Best Turned Out yard awards.

Junior Account Executive Joe Clark was our man on the ground at HQ to award the winners with their prizes, while also creating content for World Pool social channels featuring some of Newmarket’s greatest talent, past and present.

With fine weather, the weekend was a real success, giving the perfect setting for footage and images of Newmarket’s equine stars and the weekend. Followers of World Pool’s social channels were given fantastic access inside Newmarket and some of its yards.

New business with Betano

September also saw the B2C team taking on work for a new client, Betano, in the form of media outreach following their media day with Aston Villa. The club sponsors spoke to an array of Villa legends including Nigel Spink and Ahmed Elmohamady, with current players John McGinn, Pau Torres and Ezri Konsa also being interviewed.

We distributed their respective quotes to media, gaining 57 pieces of coverage across national titles such as the Daily Mirror, as well as picking up mentions in leading regional titles, including the Birmingham Mail and Birmingham Live.

B2C FC

The B2C team journeyed to a soggy Powerleague Shoreditch to face polling agency Opinium in a 5-a-side match.

Six members of the B2C team and honorary member Knyahn battled hard for a 14-10 win in the rain. Post-match drinks gave the team the opportunity to catch up with our friends at Opinium and meet new faces.

There was no question on the man of the match, with Junior Account Executive Edward Imi showing great footwork and skill. A brilliant performance by all. We go again!