Overview

The goal was to transform standard partnership announcements into high-impact LinkedIn assets that command attention and reinforce brand authority.

The Creative Concept

While looking through the current landscape of animations in the iGaming sector we wanted to deliver something that would stand out amongst the rest. To differentiate RubyPlay, we focused on the geography of growth. Since every partnership involves a specific location, we decided to make this part of the design.

Our design team conceptualised a bespoke “RubyPlay Flag” that would be featured in the skyline of the partner’s home city. This represented RubyPlay’s entrance into the location.

Animation

To achieve our concept we simulated a drone-camera following the flag as it is unravelled in the sky. This used a combination of 3D and 2D techniques which created a sense of scale and movement by utilising helicopters either side to fly the flag along.

This created a unique eye-catching animation that goes beyond just a corporate update.

Other Content

To complement our design offerings we extended RubyPlay’s aesthetic across key leadership hire’s and attending announcements reinforcing RubyPlay’s brand authority. For PR announcements we provided custom designs that would link strongly to the information.

Interested?

If you’re interested in utilising bespoke animation to bring your brand to life either in location or on social please get in touch at hello@squareintheair.com