Square in the Air has worked with Pragmatic Play since 2018, supporting its journey from slots provider to global content powerhouse for the most successful operator brands in the global iGaming industry. Over time, our role has expanded from traditional PR support to working side by side with the team on a broader content and communications strategy across its full product suite of slots, live casino, bingo, virtual sports and sportsbook.

Our strategy

Working closely with the Pragmatic Play team, we deliver a mix of media relations, storytelling and multimedia content that strengthens brand visibility and highlights key developments across the business. Our work spans major announcements, industry events and social media campaigns, and we have also managed award submissions that have helped Pragmatic Play earn multiple industry accolades over the years.

Multi-faceted approach

The last year has seen Pragmatic Play and SITA combine for more video content, which has taken on a range of forms. From talking head interviews at stands to sporting activations at the Maracana in Rio de Janeiro, and hosting football legend Clarence Seedorf at ICE Barcelona 2026, we have started to push the Pragmatic Play brand in a visual-first format. This has included capturing some light-hearted moments of the team behind the product, forward-looking interviews about the potential of Brazil’s market, and reflective content at major trade shows.

Delivering impactful content

Whether you’re unveiling product innovation, entering a new market, or redefining your global presence, SITA delivers strategic PR and creative storytelling that drives real impact. Let’s turn your milestones into headlines, your products into conversations, and your vision into a market-leading narrative. Get in touch with us at b2b@squareintheair.com to see how we can power your next chapter.