Launching The Counter Attack with Grosvenor Sport

It’s been a great start to the season for Grosvenor Sport, who signed up former Liverpool and Newcastle defender Jose Enrique during the summer to join fellow ambassador Jamie O’Hara amongst the online bookmaker’s ranks. Since then we’ve been working with the duo on a number of exciting content pieces for Grosvenor Sport, and September saw the launch of their new content series, The Counter Attack, for the first time. Each week Jamie and Jose get together to debate all things football, from discussing that week’s burning question that everyone is talking about, to going head-to-head and predicting the outcomes for the weekend’s upcoming fixtures. Look out for it each week across Grosvenor Sport’s social channels, it’s not to be missed!

James Maddison's start at Tottenham:

— 5 apps
— 4 goal contributions

Has he been a better signing than Declan Rice?@Mrjamieohara1 and @Jesanchez3 discuss on the latest episode of The Counter Attack.

Full episode here: https://t.co/CkEcJ7isoP#THFC | #ARSTOT pic.twitter.com/8pthZjab2P

— GrosvenorSport (@GrosvenorSport) September 23, 2023

Grosvenor Racing goes live

Talking of Grosvenor, it was a busy month across the board as far as our work with them was concerned, as they also went live with their brand new Grosvenor Racing social media accounts. Grosvenor Sport entrusted us with the task of creating a new racing brand for the bookmaker to sit across social, while we were also responsible for launching the accounts on both Twitter and Instagram. Now the accounts are up and running, we’ve also been tasked with daily ideation, content creation – even doing some filming at Harry Fry’s Open Day to help us get started – and publishing as we set about striving to engage racing punters and raise awareness of Grosvenor in the racing community. It’s been a great start and we look forward to continuing to grow the racing brand.

How did @HarryFryRacing1 feel last season went?

Well, we headed down to his yard to find out… pic.twitter.com/q7l9xeDaBI

— Grosvenor Racing (@GrosvenorRacing) September 19, 2023

Return of the Hong Kong racing season

Our B2C racing team had plenty to get stuck into during September as it also saw the return of the Hong Kong racing season, meaning we had our hands full with running the @HongKong_Racing social media account on behalf of The Hong Kong Jockey Club. The main focus for our team when it came to delivering our season-launching campaigns this year was the participation of star UK jockey, Andrea Atzeni, who made the move to Hong Kong this year. The launch of the new season and Atzeni’s arrival gave us plenty to leverage as we went about seeking to inform and raise awareness of Hong Kong Racing to punters across the world.

Bring on Sunday! 👊 @Atzenijockey #HKRacing | @AtTheRaces pic.twitter.com/FPY0qugVKS

— Hong Kong Racing (@HongKong_Racing) September 15, 2023

Coverage, coverage, coverage with Gus Poyet

September also saw Square In The Air’s B2C team commence work with Safebettingsites.com on a Digital PR ambassador outreach programme. At the centre of the campaign was former Chelsea and Tottenham player and current Greece manager Gus Poyet, who we spoke to exclusively about all things to do with his old clubs. With Gus equipping us with a wealth of content, we were able to secure 38 pieces of coverage on behalf of Safebettingsites.com within a matter of days across national and regional media in both the UK and Ireland. All in all, that included 37 links at a hit rate of 97% as well as an estimated reach of 288 million and estimated coverage views of 1.87 million.