The Mission

Promote BNAE’s pioneering role as a prominent amusement supplier and innovator in global entertainment. Our strategy focused on leveraging its extensive brand strength across B2B social media, industry press, and corporate website.

Overview

While our roots are deep in horse racing, gambling, and sports betting, SITA constantly seeks new challenges where our diverse expertise can deliver significant value. With a team of over 50 specialists, we excel at elevating brands across various industries. The dynamic amusement and attraction sector presents an exciting new frontier, and we’re proud to partner with Bandai Namco Amusement Europe (BNAE), a global leader in developing and supplying machines, games, and services for this industry. This collaboration marks our successful entry into a promising new market.

The Brief

BNAE aimed to significantly expand its corporate messaging and content to reach a broader audience. It sought SITA’s expertise to align its B2B communication and brand positioning, ensuring it accurately reflected its rich heritage and undeniable status as a leading innovator in the amusement and attraction sector.

Our Deliverables

SITA developed and executed a sustained content campaign that amplified BNAE’s presence across key channels. We focused on industry events, strategic product launches, and vital commercial activities, enhancing BNAE’s profile as a go-to solution provider and positioning its team as industry thought leaders.

• B2B Social Media Management: We leveraged our expertise in B2B social campaigns to revitalise BNAE’s LinkedIn account. By significantly increasing the frequency of engaging, relevant content, we drove a substantial surge in activity, resulting in a triple-digit increase in organic impressions and growth in followers.
• Website Content & SEO: Many of these social posts linked directly to BNAE’s website news stories. This strategy maximised its organic reach and established its website as the authoritative source for all BNAE news and updates.
• Media Relations: We identified and secured numerous press release and editorial opportunities with key industry media partners, both within BNAE’s existing network and across a broad range of commercial activities. We also established and nurtured new relationships to ensure sustained future exposure.

Additional Projects

Beyond the core campaign, SITA’s in-house video team successfully completed several key video projects, further supporting the marketing efforts of broader parts of the BNAE business. Our B2B team continues to provide ongoing assistance and expert advice on various multimedia projects and events, demonstrating our comprehensive support for BNAE’s evolving needs.

Ready to elevate your brand in the amusement & attraction sector?

If your company in the amusement and attraction sector is looking to boost your:

• PR, editorial, general copywriting, and social content that highlights your latest updates and commercial growth in industry publications and social media.
• Video content that offers a timeless and memorable representation of your corporate messaging and tone of voice.
• Design solutions, from corporate rebrands to entire websites.

Contact the SITA team today to discover how we can help your brand stand out!