Case Study
Fairplay Social Creative
Creating a brand identity for the sports betting start-up Fairplay, to use ready ahead of their 2023 launch. The project included a comprehensive brand guideline document, pitch decks, a website landing page and a variety of brand assets for social media.
PUBLISHED: 11/01/2024
Overview
“Really great work on this. I think you have captured how we are trying to get the message and story across perfectly. I love the colour schemes seeing them come to life is superb.” Billy Gowing, Founder at Fairplay
Who are Fairplay?
Fairplay are a peer-to-peer cashless betting app. Bringing a youthful and exciting way to bet against your friends, the start-up look to revolutionise the way people wager, collect
and distribute funds.
The Branding Strategy
When we were approached to work on this project the first think we did was work out how to set it apart from other start-ups on the market. The solution? Create a brand colour no one else in the industry is using and pair it with playful language to match their daring attitude.
Our design team also refined other aspects of the brand including the typefaces used moving forward. The new typeface was picked because of its friendly aesthetic created by the rounded characteristics and elongated descenders.
Animated App Content for Social Media
We regularly work with the team at Fairplay to bring their app to life through animated screens that we overlay on their brand ambassador content. This is a brilliant way to educate TikTok and Instagram users on how the application works, how easy it is to use and demonstrate features like adding promo codes, referring friends and creating group bets.
Deliverables
For start-ups we need to invest in creating an all-round package with brand impact and consistency at the forefront of our aims. Not only did we brand and position the app itself, we also created a range of investment decks, amicrosite and a set of animated videos to advertise the product, explain the concept in order to gain sign-ups and app downloads.
Need something similar?
If you’re a start-up in need of similar creative output, get in touch with our team – we’d love to hear from you!
– Brand Identity Creation
– Brand Guidelines
– Animated Application Content
– Explainer Videos
– Social Media Graphics
– Printed Promo Material
– Website Design & Build
The greatest week of the horse racing calendar is here… The Cheltenham Festival! 🐎🏆
— Fairplay Exchange (@Fairplayapp) March 13, 2024
Simply download Fairplay and use promo code ‘BALLYBURN’ and Fairplay will send you the £10 matched bet. https://t.co/AWQUkM3LPK#CheltenhamFestival #GreatestShowOnTurf #LetsBetOnIt pic.twitter.com/8WdAQ5kYoQ
Who are Fairplay?
Fairplay are a peer-to-peer cashless betting app. Bringing a youthful and exciting way to bet against your friends, the start-up look to revolutionise the way people wager, collect
and distribute funds.
The Branding Strategy
When we were approached to work on this project the first think we did was work out how to set it apart from other start-ups on the market. The solution? Create a brand colour no one else in the industry is using and pair it with playful language to match their daring attitude.
Our design team also refined other aspects of the brand including the typefaces used moving forward. The new typeface was picked because of its friendly aesthetic created by the rounded characteristics and elongated descenders.
Animated App Content for Social Media
We regularly work with the team at Fairplay to bring their app to life through animated screens that we overlay on their brand ambassador content. This is a brilliant way to educate TikTok and Instagram users on how the application works, how easy it is to use and demonstrate features like adding promo codes, referring friends and creating group bets.
Deliverables
For start-ups we need to invest in creating an all-round package with brand impact and consistency at the forefront of our aims. Not only did we brand and position the app itself, we also created a range of investment decks, amicrosite and a set of animated videos to advertise the product, explain the concept in order to gain sign-ups and app downloads.
Need something similar?
If you’re a start-up in need of similar creative output, get in touch with our team – we’d love to hear from you!
– Brand Identity Creation
– Brand Guidelines
– Animated Application Content
– Explainer Videos
– Social Media Graphics
– Printed Promo Material
– Website Design & Build
The greatest week of the horse racing calendar is here… The Cheltenham Festival! 🐎🏆
— Fairplay Exchange (@Fairplayapp) March 13, 2024
Simply download Fairplay and use promo code ‘BALLYBURN’ and Fairplay will send you the £10 matched bet. https://t.co/AWQUkM3LPK#CheltenhamFestival #GreatestShowOnTurf #LetsBetOnIt pic.twitter.com/8WdAQ5kYoQ
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