Activation is where a brand’s reach is determined. The right partnership can do in a week what a campaign takes a year to build. The wrong one works against everything. In sport, gaming and entertainment, there’s no neutral. A partnership either earns its place or it costs the brand something. This requires knowing who is worth partnering with before the brief is written. The talent landscape, the rights windows, the deals that compound over time. And we have the genuine firepower, 20 years of relationships-built contact by contact. Not a database. A network earned over years. Talent strategy that protects the brand. Contract negotiation that gets the deal right. Creative briefing that makes the partnership pay off on screen and in culture. Every activation built to last beyond the announcement.

Partnerships that take shape. Take hold. Pay off. Hit Square.

Our services:

• Overall campaign strategy and management
• Talent identification and contract negotiation
• Managing talent access for content ideation and creation
• PR activity inc. interviews, announcement releases etc
• Social media strategy and influencer management
• Asset use inc. media hosting, activations, competitions
• Fan engagement
• Design support