Overview

As BetVictor’s Digital PR agency, our role is to secure and build backlinks for the sports betting brand, with a particular focus on follow links, via the strategic outreach of a wide range of engaging content to drive traffic and boost SEO rankings.

The Task

As BetVictor’s Digital PR agency, SITA is tasked on a monthly basis with securing a minimum of 22 unique follow links across sports and showbiz media in order to assist the sports betting brand’s wider SEO efforts.

SITA approached March 2024 with the aim of going above and beyond that target, through the outreach to media of a diverse mix of topical content pieces – including ambassador quotes, data-led research pieces and odds – that tie in with the daily news agenda.

Digital PR activity

A busy month of activity saw SITA set up a range of ambassador activations, including interviewing Chelsea and Arsenal legends Frank Leboeuf and Lee Dixon ahead of key Premier League fixtures and outreaching the best of their quotes to media.

SITA also leveraged BetVictor’s ambassador partnerships via the regular outreaching of Harry Redknapp’s Premier League Team of the Week and Predictions content, as well as setting up a number of media interviews with Jamie Snowden ahead of the Cheltenham Festival.

While there was plenty of sports activity taking place, SITA also set up a number of ambassador activations to target showbiz media, with former Celebrity Big Brother contestants Jess Impiazzi and James Hill both interviewed by media following the return of the popular TV series.

SITA also outreached a host of regular sports and showbiz odds to media, ranging from football match odds to Dancing On Ice and Celebrity Big Brother markets, while also creating and distributing data research pieces focusing on the popularity of CBB contestants.

The Result

Across just a month, we managed to secure an impressive 304 pieces of coverage for BetVictor, including 157 follow links, with a 74% link success rate. An estimated reach of 2.09b and estimated coverage views of 27.1m were racked up, with coverage secured across a diverse range of leading media titles, from Mail Online and The Sun, to Goal and Yahoo.

Of those follow links, 47 of them were unique follow links, meaning we’d managed to more than double our monthly target of 22, while ensuring that in a hugely competitive market, BetVictor’s content was read far and wide with their SEO rankings also significantly enhanced.

Check out some of the articles below!

PLAYING UP? I don’t know if I believe ‘fake’ Ekin-Su or not after nomination chaos, ex CBB winner tells our podcast here

‘I won Celebrity Big Brother – here’s what stars need to do to become show champion’ here

Harry Redknapp fires huge warning to Chelsea star over his teammate’s form here

Pubkas Arsenal legend Lee Dixon fires warning to Mikel Arteta ahead of crucial Man City fixture here