B2B PR requires knowing these worlds from the inside. The trade shows, the titles, the news cycles, the windows that open and close fast. And we have the genuine firepower for ideas to take shape; press releases sell-in to more than 200 sports, betting and gaming trade media contacts globally. Not a list. A relationship network, built contact by contact, over years.

We also connect game providers with leading affiliates and streamers in Europe, LatAm and North America. Campaigns place brands and releases in front of captivated player audiences and build sustained credibility through independent editorial coverage, creator-led gameplay, and consistent presence.

Stories that take shape. Take hold. Pay off. Hit Square. Shaped by SITA.

Our services:

• Drafting press releases to inform the industry media of the latest company updates and developments
• Delivering varied editorials, including insightful thought leadership to showcase key company executives as industry experts
• Sell-in to more than 200 sports, betting, and gaming industry trade media contacts from across the globe
• Crafting high-quality award entries that resonate with judges and maximise the potential of securing wins
• Strategic planning to execute creative campaigns with concise messaging
• Data-led reporting that illustrates the reach of our PR activity
• Affiliate strategy management that handles relationships and content creation
• Streamer management with relevant influencers in the space
• Influencer campaigns to promote titles or monthly releases