World Pool: Following your favourite jockeys

The World Pool Jockeys’ Championship is an exciting new competition where top jockeys compete for points based on World Pool WIN odds from UK & Ireland races. Launching on 2000 Guineas Day and ending on British Champions Day in October, the championship adds a fresh layer of excitement to the racing calendar and is largely promoted and displayed on World Pool’s social platforms.

The winning jockey receives £50,000 to donate to charity, promoting a positive impact beyond the sport. Fans can follow the action on social media, offering a visually engaging way to track jockeys’ performances and stay updated on who’s excelling, adding extra excitement to each race day.

The World Pool Jockeys’ Championship creates positive engagement on social media by offering fans updates and the chance to support their favourite jockeys, fostering a sense of community and excitement throughout the competition.

#IrishChampionsFestival – done. ✔️

Ryan Moore steps into 4th in the #WPJC standings.

It all comes down to Champions Day @Ascot on October 19th! pic.twitter.com/N7qV7HKyf8

— World Pool (@WorldPool) September 15, 2024

Sporting Life: Engaging new fans on TikTok

@sportingliferacing

Build the perfect racehorse with Aidan O’Brien 🏇👌 #horseracing #horse #horses #horsesoftiktok #horseriding #horserace #horseracingtips

♬ original sound – Sporting Life Racing

TikTok can significantly boost engagement for the horse racing industry by leveraging its dynamic, short-form video format to captivate audiences. Through creative content, such as behind-the-scenes footage, expert insights, and interactive challenges, TikTok can make horse racing more accessible and exciting to a broader audience.

A video like Aidan O’Brien building his perfect racehorse serves as evergreen content, attracting both current fans and new viewers interested in the sport’s rich history. By showcasing O’Brien’s expertise and the legacy of his previous horses, this type of content enhances fan engagement and deepens appreciation of the sport.

ITV: Fun at York

If there's one video you watch today make it this 😅@WilliamBuickX 🎥pic.twitter.com/fnep0zg1et

— ITV Racing (@itvracing) September 4, 2024

ITV shared a light-hearted clip of Ryan Moore and William Buick having fun with stickers at the York Ebor Festival!

Posts like these are crucial for the future of horse racing, as they help engage younger audiences in a more accessible and entertaining way. Attracting younger generations is vital for the long-term growth of the sport, ensuring a new wave of fans who are passionate about racing.

Fergal O’Brien: Witty content on X

When you get accused of not riding out in the finish last time pic.twitter.com/4SazR4obYm

— Fergal O'Brien Racing (@FOBRacing) September 4, 2024

No discussion of top horse racing social media accounts would be complete without mentioning trainer Fergal O’Brien’s X account. In 2024, the account saw a significant increase in followers, quickly growing to nearly 70,000.

The humorous, witty banter showcased in posts like the one above creates engaging content that not only entertains but also fosters a sense of community around horse racing.

Sport Bible: Football analogies for horse racing terms

Creating a fun social media video where the public describe horse racing terms using football analogies is a clever way to connect with a broader audience. Football is widely understood, and using its familiar concepts to explain horse racing makes the latter more accessible.

As more people engage with and share such relatable content, they gain a better understanding of horse racing, broadening the sport’s reach. This can attract new fans, encouraging them to follow the sport, attend events, or even place bets, ultimately benefiting the horse racing industry and promoting its growth in a competitive leisure market.

Watch the video here