Pragmatic Play: Supporting a global content powerhouse
29/03/2026
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Case Studies

Pragmatic Play: Supporting a global content powerhouse

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Square in the Air has worked with Pragmatic Play since 2018, supporting its journey from slots provider to global content...

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Olivia Dean: Square in the air Case Study
27/03/2026
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Case Studies

Olivia Dean: Square in the air Case Study

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OVERVIEW Olivia Dean was the talk of the town after her clutch of BRIT Awards, which presented an opportunity for...

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Transforming BetComply’s Digital Footprint
18/03/2026
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Case Studies

Transforming BetComply’s Digital Footprint

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The Challenge Prior to our involvement, BetComply’s visual output was being created in-house using tools like Canva, without dedicated design...

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Transforming Inside Edge’s Online Presence
19/02/2026
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Case Studies

Transforming Inside Edge’s Online Presence

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Square in the Air’s design and web team partnered with Inside Edge to transform its online presence into a sharper,...

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Event visuals for LuckyStreak at ICE Barcelona 2026
06/02/2026
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Case Studies

Event visuals for LuckyStreak at ICE Barcelona 2026

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Objective To transform product data and features into dynamic, easy-to-consume animations that capture attention and communicate the brand's core value...

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RubyPlay Graphic/Motion Social Content
29/01/2026
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Case Studies

RubyPlay Graphic/Motion Social Content

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Overview The goal was to transform standard partnership announcements into high-impact LinkedIn assets that command attention and reinforce brand authority....

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Redefining a Global iGaming Leader’s Digital Presence
16/01/2026
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Case Studies

Redefining a Global iGaming Leader’s ...

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Our agency was tasked to redesign and develop Gaming Realms website to better reflect the brand’s innovation, enhance its user...

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Developing the BetForge Brand Ecosystem
20/10/2025
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Case Studies

Developing the BetForge Brand Ecosystem

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Overview The goal was to craft a bold and innovative parent brand that embodies intelligence, trust, and agility within the...

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Codere Sponsorship Comms
26/08/2025
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Case Studies

Codere Sponsorship Comms

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Overview Square in the Air supported this high-profile partnership through targeted B2B, Design and Social communications that reinforced Codere Online’s...

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Bandai Namco Amusement Europe
09/07/2025
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Case Studies

Bandai Namco Amusement Europe

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The Mission Promote BNAE's pioneering role as a prominent amusement supplier and innovator in global entertainment. Our strategy focused on...

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Hong Kong Jockey Club Creative Direction
30/06/2025
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Case Studies

Hong Kong Jockey Club Creative Directio...

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Brief To create marketing materials to advertise Hong Kong racing to a UK audience in leading print publications such as...

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William Hill Sports Book of the Year
06/06/2025
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Case Studies

William Hill Sports Book of the Year

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Overview We were tasked with promoting the 2024 William Hill Sports Book of the Year Award, the world’s longest established...

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White Hat Studios: Creative Direction & Animation
29/05/2025
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Case Studies

White Hat Studios: Creative Direction &...

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Overview Creative direction and animation for White Hat Studio’s video at the SBC Infinity Party. Who are White Hat? White...

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Oche180 Creative Direction and Website
07/05/2025
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Case Studies

Oche180 Creative Direction and Website

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Overview Our goal was to guide the Oche 180 brand into an exciting new era. To do this, we focused...

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Arrow’s Edge Branding & Website
02/05/2025
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Case Studies

Arrow’s Edge Branding & Webs...

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Overview Our mission was to elevate the Arrow’s Edge brand and digital presence to reflect the premium quality of their...

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Inspired – Translated Thumbnails
08/04/2025
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Case Studies

Inspired – Translated Thumbnails

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Overview Inspired provides a diverse portfolio of content, technology, and services for the regulated gaming, betting, and lottery industries across...

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Irish Poker Open
13/03/2025
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Case Studies

Irish Poker Open

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Overview Square in the Air were asked to refresh the overall look and feel for the Irish Poker Open. This...

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Star Sports Affiliates Website
10/03/2025
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Case Studies

Star Sports Affiliates Website

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Overview We had the opportunity to create a new microsite for Star Sports centred around their affiliate program, with the...

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William Hill
10/03/2025
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Case Studies

William Hill

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Overview Our task was to promote our client William Hill’s Up Front with Simon Jordan podcast – an industry-leading series...

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RubyPlay
05/03/2025
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Case Studies

RubyPlay

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Overview: RubyPlay is one of the industry’s fastest growing slot studios and has enjoyed significant success in recent years. SITA...

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GiG Ice Stand Animations
04/02/2025
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Case Studies

GiG Ice Stand Animations

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Overview Leading creative and development of GiG’s main screen on their bespoke stand at ICE Barcelona 2025. Who are GiG?...

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Tech Vault Brand Identity
03/10/2024
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Case Studies

Tech Vault Brand Identity

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Overview We were tasked by the team at Tech Vault  to create a trust-worthy, modern, personable and customer-focused brand that...

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AK Bets Game Changing
19/08/2024
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Case Studies

AK Bets Game Changing

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Overview We were engaged to help expand the online presence and grow new customer acquisition for a recently-launched UK-licensed bookmaker....

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Realistic Games PR, Video, streamer and affiliate consulting
07/08/2024
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Case Studies

Realistic Games PR, Video, streamer and...

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Overview The combination of SITA’s PR and video services allied with its streamer and affiliate consulting has proved instrumental in...

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Push Gaming Streamer Campaign
17/07/2024
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Case Studies

Push Gaming Streamer Campaign

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Overview We targeted the most popular and trustworthy slot streamers and negotiated beneficial rates whilst relaying key points of each...

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HappyHour.io Founder Showcase
17/07/2024
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Case Studies

HappyHour.io Founder Showcase

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Overview HappyHour.io invests in a range of early-stage iGaming startups and was seeking to highlight the individual companies and the...

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BetVictor Digital PR
19/06/2024
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Case Studies

BetVictor Digital PR

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Overview As BetVictor’s Digital PR agency, our role is to secure and build backlinks for the sports betting brand, with...

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Star Sports Creative Direction
05/06/2024
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Case Studies

Star Sports Creative Direction

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Overview Operating as Star Sports’ primary marketing agency to create unique betting promotional materials for their social channels, website, and...

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White Hat Studios PR, Video & Design
29/05/2024
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Case Studies

White Hat Studios PR, Video & Desi...

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Overview The combination of SITA’s PR, design and video services has formed a vital component of the studio’s marketing strategy....

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AK Bets The Checkout
20/05/2024
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Case Studies

AK Bets The Checkout

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Overview We created a YouTube content series featuring three darts legends for our client AK Bets. From previewing the 2024...

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William Hill Creative Activation
14/05/2024
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Case Studies

William Hill Creative Activation

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Overview As the Official Betting Partner of the Grand National Festival, we wanted to help William Hill create a show-stopping...

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Rhino.Bet Partnership Content Series
13/05/2024
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Case Studies

Rhino.Bet Partnership Content Series

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Overview As Rhino.Bet’s creative social marketing agency, our role was to help spread awareness of the brand’s first partnership in...

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Kennet Valley Brand and Website
23/04/2024
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Case Studies

Kennet Valley Brand and Website

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Overview We were tasked with increasing awareness of the prestigious brand through refining the identity and creating consistent brand materials...

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Fairplay Social Creative
11/01/2024
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Case Studies

Fairplay Social Creative

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Overview “Really great work on this. I think you have captured how we are trying to get the message and...

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World Pool Worldwide Marketing
01/03/2023
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Case Studies

World Pool Worldwide Marketing

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Overview Our role as PR and marketing partner to the World Pool’s creator and host, the Hong Kong Jockey Club,...

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