02/04/2026
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Blogs
Case Study: Most Hated Premier League Fans Research
Square in the Air were tasked by British Gambler to deliver a series of data-led football campaigns designed to secure...
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27/03/2026
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Blogs
Horse racing has Con mad
Thoughts and social media analysis from PR Director Tom Marriott on racing’s poster boy, Constitution Hill. Whether Constitution Hill can...
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23/03/2026
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Blogs
B2C Diary February 2026
Senior Account Executive Paddy Crossan rounds up the B2C team’s best bits of work last month. BetMGM Darts X SITA:...
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10/03/2026
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Blogs
Amber Harwood: Elite rower and emerging PR professional
From university in the United States to the heart of UK iGaming communications in London, Amber’s career path is as...
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27/02/2026
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Blogs
BETMGM DARTS X SITA
Luke Duffy reports on SITA's highly successful activation for BetMGM to announce the beginning of the Darts Premier League. OVERVIEW ...
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06/02/2026
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Blogs
B2C Diary January 2026
Junior Account Manager Charles Orchard recaps the best bits of work from the B2C team in January. Timeform Awards: Ka...
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28/01/2026
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Blogs
Why are betting odds of interest to the...
Junior Account Executive Jamie Woollen takes a look at why odds are of interest to sports and wider consumer media....
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15/12/2025
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Blogs
How to boost website SEO
Account Manager Ed Culham gives some tips on how to boost your website SEO and ranking. The importance of SEO ...
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10/12/2025
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Blogs
Three of the best Christmas PR campaign...
There’s been some notable Christmas PR campaigns over the last 24 months, and here we examine some in detail, and...
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09/12/2025
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Blogs
The ICE Opportunity Conversion Package
In the run-up to ICE, exhibitors face a familiar challenge: how to communicate product updates quickly, clearly and effectively on...
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03/12/2025
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Blogs
Understanding the streaming game
Slot star to streamer support pioneer Senior Influencer Manager Aidan Cliff, formerly one of the largest and most influential UK...
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20/11/2025
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Blogs
Measuring SEO PR
Junior Account Executive Luke Duffy looks at the importance of SEO in getting the most out of PR campaigns. In...
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11/11/2025
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Blogs
B2C Diary: October 2025
Account Executive Ed Imi looks back on the B2C team's best bits of work from October. Jumps racing returns with...
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07/11/2025
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Blogs
Creating EvenBet’s New Product Te...
Overview We created a series of teaser videos to build anticipation and awareness for EvenBet’s upcoming poker product, launching at...
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03/11/2025
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Blogs
What Is Domain Authority And Why It Mat...
When it comes to improving your website’s visibility on search engines, understanding Domain Authority (DA) can give you a major...
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29/10/2025
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Blogs
Frequently Used PR Terms
Public Relations (PR) is an ever-evolving discipline blending storytelling, strategy and stakeholder management. Whether you work in digital PR or...
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23/10/2025
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Blogs
Squareintheair.com Handicap Chase – C...
3:35pm Cheltenham | Friday | squareintheair.com Handicap Chase Cheltenham is back and we're excited to be once again sponsoring at...
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22/10/2025
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Blogs
B2C Diary: September 2025
PR Director Tom Marriott revisits some of the B2C team’s best bits of work from September. Henry Cecil Open Weekend...
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22/10/2025
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Blogs
No Follow Links vs. Follow Links: All Y...
In the world of digital PR and search engine optimisation (SEO), links are the currency of credibility. Whether you’re launching...
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16/10/2025
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Blogs
Reconnecting with the Amusement industr...
Bringing Square in the Air's expertise to new horizons It’s been a few years since I last walked the show...
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16/10/2025
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Blogs
Square in the Air to launch integrated ...
Global award-winning marketing agency Square in the Air has made a transformational, double C-level appointment, hiring creative duo Hugh Johnson...
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16/10/2025
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Blogs
First Pitch 2025 Lisbon
Designing Success with SBC With our ongoing relationship with SBC, our talented design team offered their design expertise to the...
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30/09/2025
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Blogs
The Creative Developments of the Britis...
An Introduction to the Industry Back in the mid-2010s, UK horse racing was seen as a classy day out —...
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24/09/2025
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Blogs
What is Digital PR?
The practice of public relations has changed dramatically over the past decade. Once defined by press cuttings and broadcast mentions,...
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11/09/2025
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Blogs
Bridging the gap between studios and pl...
Behind every great slot game is a talented team of people who ensure it gets the best start to life...
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04/09/2025
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Blogs
Why Football Clubs are Redesigning thei...
When a football club changes its badge, it’s never just a design project. It’s an identity crisis, a history lesson,...
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02/09/2025
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Blogs
B2C Diary August 2025
World Pool - Branding Harry Bentley While much of the work we do is aimed at raising the awareness of...
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20/08/2025
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Blogs
Design That Wins at SBC Lisbon: How Squ...
Why Design Is Your Secret Weapon Think of SBC Lisbon like speed dating for brands: you get seconds to charm...
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11/08/2025
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Blogs
Best of Horse Racing Social Media
ITV Racing – Luke Harvey cooling off During one of the hottest Royal Ascot weeks on record, Luke Harvey delivered...
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25/07/2025
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Blogs
A Creative Review: Women’s Euro 2...
Overview As graphic designers, we often focus so much on creating that we rarely pause to critically review the work...
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21/07/2025
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Blogs
SITA at iGB L!ve
IGB LIVE LONDON The first week of July saw the B2B team assemble for iGB L!ve as the event marked...
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09/07/2025
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Blogs
B2C Diary June 2025
Horse Racing - Racing team busy at Epsom, Royal Ascot and Curragh June was a busy month for members of...
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02/07/2025
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Blogs
What Does a Sports Marketing Agency Act...
Defining a Sports Marketing Agency A sports marketing agency is not just another creative consultancy. It is a specialist team...
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30/06/2025
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Blogs
The Psychology of Logo Design
Logo Design Have you ever noticed how a logo makes you feel or changes how you see a brand? The...
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26/06/2025
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Blogs
How SITA made William Hill the face of ...
Quick Off The Mark We distributed our first “Next Pope” odds press release on Tuesday 22nd April, including a list...
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25/06/2025
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Blogs
SBC Summit Malta
Day 1 Day 1 started with a searing walk to the show, the action inside the venue started to heat...
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20/06/2025
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Blogs
AI in content – Taboo or To Do?
Introduction On this occasion I was speaking to Xpoint CEO, Manu Gambhir, and he certainly knows a thing or two...
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09/06/2025
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Blogs
A Day in the Life of a B2C Team Member ...
8:30am - Easing into the day in Holborn The day starts at our new Holborn office – a recent upgrade...
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03/06/2025
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Blogs
Website Development: Completed Projects
Introduction Over three years ago, Square in the Air expanded its design offering to include website development, following growing demand...
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24/04/2025
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Blogs
Golf betting: From mulligans to monetis...
Transforming golf’s image Over the past decade, the landscape of golf has undergone a significant transformation, fuelled by the rise...
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14/04/2025
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Blogs
The Impact of a Rebrand
The case of Jaguar Jaguar's recent unveiling of its bold rebrand has ignited a global conversation. Beyond a striking new...
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11/04/2025
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Blogs
B2C Diary March 2025
Broadcast coverage at Cheltenham We were on the ground for all four days of the Cheltenham Festival working on behalf...
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19/03/2025
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Blogs
B2C Diary February 2025
Launching Ryan Moore as a World Pool ambassador As part of announcing Ryan Moore, one of the world’s greatest jockeys,...
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18/03/2025
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Blogs
Why are websites essential for your bra...
The Power of Your Online Presence Your website is often the first touchpoint a potential customer has with your brand....
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04/03/2025
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Blogs
PR and Sports Calendar 2025
January January 3 – World Darts Championship Final January 12 – 26 – Australian Open January 18 –19 – Divisional...
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10/02/2025
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Blogs
B2C Diary January 2025
Scrum down to LooseHeadz launch night *figure 1 An audience of cauliflower ears tuned into LooseHeadz’s New Chapter launch on...
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07/02/2025
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Blogs
Jake’s Take: Super Bowl 59
Why the Chiefs Stand Out I’m backing the Chiefs on the moneyline as they chase history with a potential three-peat....
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31/01/2025
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Blogs
The Importance of Strategy in Design
An insight into creative strategic thinking You’re probably aware that Square in the Air offers design as part of its...
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28/01/2025
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Blogs
Betting and Showbiz
The Rise of Showbiz Betting and Data-Driven Content The UK showbiz industry has long been a focal point of entertainment,...
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17/12/2024
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Blogs
Christmas Marketing Campaigns 2024
All AI Want For Christmas Is You Before we look into which companies and brands have taken the Christmas crown...
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04/12/2024
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Blogs
B2C Diary November 2024
Brownsville Boxing Gym & Academy We’re proud to be part of an inspiring initiative led by two-time heavyweight boxing champion...
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08/11/2024
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Blogs
Creative Inspiration
Alex Day Senior Brand Designer - James Martin "James Martin was my initial source of inspiration when I started my...
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06/11/2024
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Blogs
B2C Diary October 2024
Sponsorship at Cheltenham's Showcase Meeting The B2C team attended the Cheltenham Showcase Meeting towards the end of the month, where...
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25/10/2024
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Blogs
2:25 Cheltenham | squareintheair.com Ha...
2:25 Cheltenham | squareintheair.com Handicap Chase Jamie Woollen’s runner-by-runner guide will hopefully help you get a run for your money!...
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22/10/2024
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Blogs
Horses to follow: 2024/25 Jumps season
Gavin Cromwell – NOTICEBOX is a youngster we like a lot. He fell at the last in his Point for...
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07/10/2024
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Blogs
B2C Diary September 2024
Jamie O’Hara, Rory Jennings and Poet spark social debates Members of the B2C team, Charles Orchard and Joe Clark, were...
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19/09/2024
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Blogs
Best bits of horse racing social media
World Pool: Following your favourite jockeys The World Pool Jockeys' Championship is an exciting new competition where top jockeys compete...
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06/09/2024
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Blogs
B2C Diary August 2024
Filming at Newmarket with Harry Eustace and Grosvenor Sport We were up at the crack of dawn in mid-August to...
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15/08/2024
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Blogs
PR Tips: Understanding what media want
Effective PR There are a number of attributes required to be an effective PR. From the development of strong creative...
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07/08/2024
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Blogs
B2C Diary July 2024
Driving Euros Coverage with Former Lions Euro 2024 threw up a number of talking points as England’s quest for an...
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30/07/2024
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Blogs
Square in the Air appoints Ben Cleminso...
Tuesday 30 July, 2024 – London, UK Global award-winning marketing agency Square in the Air has promoted Ben Cleminson to CEO,...
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19/07/2024
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Blogs
Paris 2024: Best marketing campaigns
Coca-Cola When there’s a marketing opportunity to be pounced on, Coca-Cola are never far away. They are an official partner...
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09/07/2024
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Blogs
B2C Diary June 2024
Euros Fever Excitement ahead of the Euro 2024 kick off brought the opportunity to preview the Golden Boot race for...
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26/06/2024
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Blogs
Three of the best Euros PR campaigns
In response to the growing Euros-fever ahead of this summer’s Championship in Germany, many companies were quick to jump on...
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14/06/2024
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Blogs
EURO 2024 Posters
Alex Day, Midweight Brand Designer - Croatia With Croatia struggling to get past the round of 16 at the last...
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05/06/2024
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Blogs
B2C Diary May 2024
AK Bets: Heskey and ‘Becks’ take to (not Old) Trafford AK Bets are rapidly building a presence in the industry...
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28/05/2024
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Blogs
Politics PR: Acting on the odds in a ke...
Rishi Sunak vs. Keir Starmer, Joe Biden vs. Donald Trump (if he’s not imprisoned), this year is a huge one...
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10/05/2024
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Blogs
B2C Diary April 2024
B2C Diary: April 2024 Lighting up Liverpool with William Hill ahead of the Grand National William Hill are the Official...
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29/04/2024
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Blogs
Adobe MAX: The Future Is AI
Adobes MAX London Earlier on in the week the Square in the Air Design team switched up from their day-to-day...
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22/04/2024
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Blogs
PR Tips: Know your audience
Having been at Square in the Air for over six years I’d like to think I’ve picked up a few...
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12/04/2024
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Blogs
Mark Armitage joins Square in the Air l...
Monday 15 April, 2024 Global marketing agency Square in the Air has appointed Mark Armitage as a Director, with responsibility...
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09/04/2024
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Blogs
B2C Diary March 2024
SITA Cheltenham Festival Tipping competition We invited our clients and media contacts to partake in our own Cheltenham Festival Tipping...
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21/03/2024
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Blogs
Takeaways from the 2024 Cheltenham Fest...
Willie Mullins raises the bat GIVEN public relations is often about thinking on your feet and reacting quickly to news,...
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05/03/2024
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Blogs
B2C Diary February 2024
SITA at The Saudi Cup 2024 For the fourth consecutive year, we set off to the Middle East to run...
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05/03/2024
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Blogs
PR Tips: Awaken your creativity
Everyone is creative. Creativity is imagination, and imagination is for everyone. And you don’t need to ride a boat with...
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26/02/2024
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Blogs
Navigating PR: A futuristic outlook
The Unyielding Reign of AI In acknowledging the relentless integration of artificial intelligence (AI) into modern PR operations, it’s important...
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05/01/2024
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Blogs
B2C Diary December 2023
HKJC - Promoting Hong Kong International Races The eyes of the racing world turn to Hong Kong during the LONGINES...
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13/12/2023
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Blogs
The Best Christmas Campaigns
The Good - Greggs Whether it be a guilty pleasure or a treat that you are proud to flaunt, everyone...
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23/11/2023
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Blogs
Frankie Dettori: A dive into World Pool
Why we asked Dettori to Dive into World Pool Under the warming Riyadh sun in late February, horse racing’s hottest...
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05/11/2023
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Blogs
B2C Diary November 2023
Lots cooking with Harry Fry Members of both the B2C and Video teams went down to racehorse trainer Harry Fry’s...
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01/11/2023
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Blogs
B2C October Diary 2023
Declaring Jumps season with William Hill…. Open! The October Showcase at Cheltenham is regarded by many as the curtain-raiser for...
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18/10/2023
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Blogs
The Best NFL London Campaigns
Old El Paso In early October, food company Old El Paso extended its partnership with the NFL for a second...
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25/09/2023
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Blogs
The Best Rugby World Cup Campaigns
Asahi staking their claim on the tournament Despite the tournament moving on from east Asian shores four years ago, Japan...
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03/09/2023
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Blogs
B2C Diary September 2023
Launching The Counter Attack with Grosvenor Sport It’s been a great start to the season for Grosvenor Sport, who signed...
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16/08/2023
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Blogs
The Best Tweets Around The World
USA – Cody’s Wish reacquainted with his namesake The success of Cody’s Wish in the US has been one of...
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07/08/2023
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Blogs
The Best of Design in August
ELLEN KERBEY - MID-WEIGHT BRAND DESIGNER NFL 23/24 Season This week the new NFL season kicks off and their social...
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23/07/2023
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Blogs
The Best Womens World Cup Campaigns
Forget les Bleus – it’s all about les Bleues Taking the internet by storm due to its incredible visual effects...
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13/07/2023
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Blogs
The Best Summer Marketing Campaigns